After a few scares, Binance ’s offensive moves start. Regulators around the world surrounded the biggest cryptocurrency exchange by market capitalization. Their lawyers were working overtime. There were pitfalls all around. A few months later, Binance is the one setting the rules. They’re the ones inviting the regulators to the castle. They’re trying to set the tone and define what a fully compliant cryptocurrency exchange is.
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The campaign started with Binance’s first traditional media ad in the company’s history. A full-page in the Financial Times and a website to complement it. “Crypto belongs to all of us. But there’s still work to be done if we want this breakthrough innovation to become part of our daily lives. Like seat belts in a car, a more regulated crypto market provides greater protections for everyday users,” says the ad’s copy. Exactly what the regulators want to hear.
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— CZ
