Blockchain gaming needs its own ‘EVO Moment 37’?

While the Web3 gaming ecosystem is still trying to find its footing in the mainstream gaming world, a key element missing from almost all the Web3 titles is inspiration. To achieve a broader audience, Web3 gaming needs a “wow” moment to go viral and into the records of gaming history.

Web3 gaming studios are falling into the same trap that many of their traditional predecessors fell into: Better visuals, more rewards and a larger cast of characters. Sure, these are some vital elements of the gaming experience, but in order to expand a whole ecosystem, developers need to think beyond that.

With Street Fighter 6 just released and Mortal Kombat 1 on the horizon, it’s safe to say that the fighting games are having a big comeback. But let’s remember the exact moment that showed players worldwide the joy of fighting games for the first time: The EVO Moment 37.

In 2004, during the golden years of home consoles, the fighting game-focused tournament EVO saw a magical moment where two legendary players competed with each other and one of them — Daigo Umehara — pulled a move that was then considered impossible. YouTube was not a thing back then, so that moment was captured by the official DVD that was released the following year. It was named “Evo Moment 37” and became a major trigger for wide audiences to take fighting games seriously.

Web3 gaming needs that. Web3 studios need to add inspiration, “wow” moment potential and an aspect of virality to their products. It will be a tough road to gain the interest of mainstream audiences until then.

Om Nom enters the metaverse

Games like Angry Birds, Fruit Ninja, and Cut the Rope assumed the role of catalyzers during the dawn of mobile gaming: They catapulted smartphones and tablets to the hands of a mainstream audience with vivid visuals, cute characters and intuitive gameplays that used then-groundbreaking frictionless touch screen in innovative ways. That’s why ZeptoLab partnering with The Sandbox to bring Om Nom — the green monster from the Cut the Rope franchise — to Web3 is big news for old schoolers.

Cut the Rope is coming to The Sandbox. (The Sandbox)

Players will have a chance to explore a virtual world inspired by the franchise in Om Nom’s Social Hub. The event will host familiar characters from Cut the Rope with the end goal of discovering Om Nom’s origin story.

ZeptoLab business development director Kristina Truvaleva says bringing the classic title to the metaverse will give players “a feeling that they have been transported into a whole new world — permeated with nostalgia but full of fresh challenges.”

Axie builders get the Greenlight

Axie Infinity creator Sky Mavis recently introduced Mavis Hub: Greenlight, a program for developers to share their early game builds with the community. The program allows players to playtest and includes a voting system that lets the community vote on the games they are most excited about, driving competition between developers.

We’re thrilled to introduce Mavis Hub: Greenlight — a new initiative that will increase the number of Axie games on the Mavis Hub by adding a way for the community to vote on their favorite up-and-coming Axie Builder’s Program games.

• Play and vote for new Axie games on… pic.twitter.com/VZC2whO0Xs

— Axie Infinity (@AxieInfinity) August 8, 2023

The games must be at the playable beta stage to be eligible for the program, meaning the core game loop should be complete and provide at least one complete game session. Successful games on Greenlight may receive extra support, such as additional grants and user acquisition budgets for soft launches.

The program echoes similar exercises in Web2 gaming, like the now-defunct Steam Greenlight, which has been turned into Steam Direct. They streamline the process for developers and provide valuable feedback from the community, driving engagement as players decide who stays and who goes.

Players can vote for games they like using Mavis Hub: Greenlight. (Axie Infinity Blog)

Interested players can try out two debut games on Greenlight called Mini Tri-Force and Culinary Wars. In the former, the player tries to save their Axie clan in a poisoned forest by combatting youkai – ghosts in Japanese folklore. The latter is a co-op cooking game that heavily resembles Overcooked, where players take the role of chefs and make haste to fulfill orders in a short amount of time – often resulting in chaos.

Mavis Hub: Greenlight has been launched on the Mavis Hub Desktop App, while a web-based version is also in the works.

$150K inducements to join the dark side

Layer-1 blockchain network Aelf launched its Aelevate program, dangling the offer of up to $150,000 per Web2 studio to help developers transition to blockchain technology and create games on the Aelf network.