Tube8, an adult video service and subsidiary of Pornhub, has partnered up with with the Vice Industry Token (VIT) to pay viewers for interacting with its services.
Hard Fork reported that the partnership is aimed at fully tokenizing Tube8's platform. The streaming service will insert VIT tokens onto its website and reward visitors for watching or otherwise interacting with adult videos. Tube8 spokesperson Robin Turner told Hard Fork that "getting paid to watch porn was always a pipe dream," according to the report.
He added:
"Now however, with the introduction of VIT, we are marking a paradigm shift in how people consume adult entertainment ... Whereas before users would log in, watch a few videos and leave, VIT incentivizes them to create an account and interact with the content to generate Vice Tokens."
Prior to the launch, VIT CEO Stuart Duncan said, the platform will migrate from the ethereum blockchain to a forked version of the steem blockchain called graphene.
"VIT uses [delegated proof-of-stake] and is fully decentralized. [It] is the only true working fork of steem in existence," Turner added.
Tube8 joins Playboy TV and Stormy Daniels in integrating the cryptocurrency to its platform. Both Playboy TV and Daniels announced earlier this year that they would use the token as a reward system for viewers.
Tube8 image via Sharaf Maksumov / Shutterstock
The leader in blockchain news, CoinDesk is a media outlet that strives for the highest journalistic standards and abides by a strict set of editorial policies. CoinDesk is an independent operating subsidiary of Digital Currency Group, which invests in cryptocurrencies and blockchain startups.
